This week the CAWS will revisit our 'lady of steel' hostess....appropriately attired, as always, for field, farm, factory, or shipping dock in blouse, skirt, and high heels!
Amusing maybe....but today's ads can be even crazier. Logic and advertising were never equal disciplines.
In the 50's and 60's I illustrated at least two dozen B&W US Steel ads....and that times four B&W individual spots totals a lot of illustration from one client. Many were hurried by deadlines, and not very good. But....considering the complexity of many of the subjects, some still hold up pretty well.
The three below were done before our hostess appeared. Some were printed as a mailer or brochure on quality paper. Others have been scanned from newsprint clips and show their age. Leif asked for a 'heads up' when I posed (usually a Polaroid shot) on ads. The first and last of these qualify. Of course, I always improved the model!
It will be interesting to see if these, and other ads, are too repetitive.
Roughly a dozen large corporations or companies provided most of the lllustration work in San Francisco.
Themes and assignments, such as these ads, were repetitive. To the illustrator, however, each was a new challenge and a new subject....hopefully, still of some interest!
*Take a closer look at the details in these illustrations by clicking the "All Sizes" tab above each image in Charlie Allen's Flickr set.