A dim memory cell tells me that was the title of a blues song from way back....I believe Louie Armstrong had a rendition of it....on a CD that's buried somewhere with some other old timers. It only applies to the first ad scan....an engine additive for snowmobiles and skidoos. Can't recall the product, or how the ad was used. This week's CAWS will be mainly B&W ads from a variety of years and clients. And once again, working our way through the 'shrinking inventory'.
The next scan, a newspaper B&W for Chevron....a gull's eye view of the Golden Gate Bridge. A large ad, so hard to scan....and cropped on the right and lower sides. Done in the mid to late 50's.
A change-up follows....an ad for the Olympia Beer Co. scheduled for trade or consumer magazine publication with a better quality of paper. The general concept and humor was a spoof of nineteenth century, or turn of the century, steel engraving art and technique. Done sometime in the 60's.
After that, three B&W ads for FMC, a San Jose manufacturer of large motor homes.
The company was better known for military tanks and vehicles....and like many manufacturers, was converting to civilian products.
Again, these were destined for trade ads or brochures on better paper than newsprint....and again, done sometime in the 60's.
Following are two B&W plus halftone horizontal spots for Mercury autos....various features of the then new Mercury.
Viewers should notice the price in the copy....under $4000! I haven't checked lately, but what can you get for $4000 today....maybe a clunker? Next, a newspaper ad for Chevy....this one from a local agency, Allen/Dorward. For a regional Chevy dealer's promotion, as I recall.
Finally, a line B&W for a mattress company....the familiar 'hard bed vs. soft bed' pitch....and I can't remember the brand of mattress.
My wife was the 'semi-willing' model for Poloroid shots on this....again done in the 60's.
* Charlie Allen's Flickr set