Improvising on the old tune, 'Lady of Spain'. I believe Eddie Fisher had a popular rendition of that in the 50's. A song often performed, for some reason, by accordion musicians....and wow, how dated this blog must seem each week! But, that's what it's about. The point is, we'll pay a last visit with the intrepid 'lady of steel'...
... as well as a last look at a few early 50's and 60's black and white illustrations and spots.
We'll begin with a '49 small B&W for American President Lines, an early attempt at the 'S.F. style' of line illustration established by Ludekins, Galli, Bomberger, Haines Hall, Jim Hastings, Willard Cox, and others.
A Chevron (or still Standard Oil) newspaper B&W follows, another early 50's effort, and an attempt to 'paint' with line tones. Not good on this, a complicated subject. I was then, and am still, an admirer of Charles Dana Gibson....one of the truly great line illustrators way back at the turn of the century. He 'painted' halftones with pen and ink....remarkable. That gave way in our time to cleaner, simpler, line techniques...
...as seen on the 'Yogurt' illustration that follows.
From this point on, US Steel B&W spots, many in the series seen earlier.
The first two were before the 'hostess' group...
... the rest featuring our indomitable 'lady of steel'.
Turned out in ads that included four, dozens and dozens over the years...
...a long running ad series for me.
The last two or three show her 'bouffant' hair style, popular in the 60's.
I've kidded about her role in these ads....but you can't blame the advertiser's concept.
What better way to soften up and attract readers to 'cold' steel products?
The CAWS is nearing the end....and we've heard that song before! Next week a change of subjects, closer to....in fact in....the retirement stage.
* Charlie Allen's Flickr set