First of 'the CAWS'. Both these were 'breakthrough' jobs.
The B&W was done in 1949, about a year after I arrived. Standard Oil had not even become Chevron at that time.
I still recall Chet Patterson coming in, chortling over the job, having sold Zim (Carleton Zimmer, head AD at BBD&O) on trying his new young artist on an important, first line, newspaper ad. Chet knew he had Bomberger, Galli, and Haines Hall to back up...
...and his zeal and benevolence was motivated by more than advancing my young career. I was still on a modest salary....the others would take a much larger chunk of the profit! Chet's admonition, 'Don't screw it up, Charlie' wasn't all that much help... but I knew it was a major step up. I also recall saying, 'Hey, I'll need models and good reference shots'. It was the first time I could request 'first cabin' treatment as a young artist!
The same story pretty much applied to the billboard job, which came along about the same time. I don't recall the agency involved.
To put it mildly, I sweated bullets on both assignments....remember planning them in my sleep! I really didn't have the background experience for these....but just gave them my best at the time.
Enough history.....these scans won't always have a long song and dance with them!