CAWS number two, I've included my second and third billboards (in the trade, 24 sheet and 30 sheet posters)..... done in 1949 and early 1950.
Won't continue with billboards....or with the early sequence of illustration jobs....but the first several years were important in establishing a name and reputation, both in San Francisco and even in the East.
Again, on these, I sweated them out....but finally after several were accomplished, a billboard became like any important job that came in. Every one, in fact, was a challenge, but unless too pushed by deadlines, rewarding and enjoyable.
The model for the poker player was our excellent lettering artist (lettered most of my billboards) and all around 'everyman' model. Jim Hasse, by name....he was the dad on the phone (and on the hook!), for the heating oil B&W ad.
Will include an early PG&E line ad with this....the beginning of a long series for that company....way back when the power companies, unlike today, were selling mighty hard on power use, new appliances, the 'good life' for young post-war families!
*You can see full size versions of all these illustrations (and many more) in Charlie Allen's Flickr set.