Something old has never been a problem on CAWS....it's all old! The question becomes....Pleistocene, or Jurassic? As I reach the bottom of the venerable proof drawer, there is old, and then older. The examples bring a fresh reminder of how poor were my attempts for the first two years or so, in San Francisco. On some, even longer. Many of the old proofs are missing or will never see the light of day. Progress was there....but slowly. As said before, it was a steep 'on the job' learning curve. With classic youthful optimism when first interviewed, thought I was ready for 'prime time'. The moral is to all young artists....find a market, hang in, and work hard....there is hope!
We'll start with blue, at least partially so. A full page late 50's Burgie ad in the SE Post....and one that I've avoided. Not my favorite illustration....both subject and handling. A photo op at the Sausalito marina was arranged by BBD&O....photo subject, someone's boat, as shown. The AD also wanted included the background homes, hillsides, etc. An illustration that just never came off....as much my fault as the concept.
A Washington State Apple POS poster follows. Large, 20 x 30 inches, and here, a patio photo of it....so not a good scan. At full size and in the store, it was not as hard edged appearing as on the scan.
Next, one more Dodge two color newspaper ad....a 1968 Dodge Polara. I still think the series of four illustrations were bright, effective ads.
A few B&W illustrations follow. The first, a news ad for the Villages, a large south bay home and golf course development encouraging seniors and retirees.
Then a newspaper ad for Hill's Brothers Coffee, from the 50's. A good friend posed for the postman. He was actually with the FBI....and was warned to NOT pose for any more ads!
A simple line ad for an east bay Marriot Hotel is next in line...
...and then a very early '49 or '50 ad for Levis for boys. The 'stove pipe' look on the pants was, I'm sure, established by Bruce Bomberger on a fine series of Levis billboards....and the client liked the look. This was an early attempt for me to break into the 'better' ads.
Last of the B&W's an early Hexol ad....several have been posted before. Yes, back in the days when boys and girls were bathed together in the same tub!
Finally, three more of the early 70's antique autos...
...the first two from prints...
... and the third from a reduced copy of a fairly large original. It portrays a 1929 Kissel convertible, complete with 'his and hers' golf bags attached....from the 'roaring twenties'.
Not sure if this was really finished....but close enough.
* Charlie Allen's Flickr set.