No, not THAT 'big apple'....NYC. And not the dance fad called the 'big apple' way back when I was in high school. A group of couples forming a circle, a few brave ones stepping out in the center doing a solo dance called 'truckin'. Not for this cat!
In this case, the 'big apple' was the Washington State Apple Commission, which promoted and sponsored the large variety of apples and pears grown in the Pacific Northwest....advertised, distributed, and sold around the country.
The ad agency, I can't recall now.....BBD&O, Foote, Cone & Belding, McCann Erickson? Not sure, but certainly loyal clients for Patterson & Hall, and for me. The assignments were mainly 'point of sale' posters, banners (they were hung on wires), and displays. They were widely used in supermarkets in those days.
'Point of sale' displays and ads have largely disappeared from food and produce sections in modern times....giving way to the esthetic, environmental, less commercial, and I should add, more expensive produce sections installed in supermarkets these days.
This week's CAWS will show a few banner examples, plus a few close up sections (out takes?) from a large, and now timely, Christmas poster.
These were straight arrow, literal but bright, renderings of the product.
All were done in gouache, before acrylics. The full poster, too large to photo and scan in my usual method, was not that great. But I liked the color and loose technique in general.
Last, still on food, 'one more time!', a rescan of the familiar Lucky Lager Thanksgiving poster....showing it did have both color and value.
* Charlie Allen's Flickr set.