'DRIVE YOUR CHEVROLET THROUGH THE U.S.A.
AMERICA IS THE GREATEST LAND OF ALL....'
[Credits to composers Leo Corday and Leon Carr, the Peter Lynd Hayes/Mary Healy Show, the Dinah Shore Show, Chevrolet, ASCAP, et al.]
Yep....the Chevy jingle again...with good reason. It was very much a part of the 1950's radio and TV advertising culture, along with the newspaper and magazine 'Chevy blitz' to which so many illustrators contributed. This week more Chevy newspaper B&W's....then we'll finish the Chevy illustrations next week with a mix of billboard and magazine ads.
Once again, Leif is 'elected' to patch together partial scans from full page clips and newsprint proofs. It seems to be the only way to come up with decent scans on these B&W line ads. (Click on each image to see a MUCH larger version.)
First (above)....a 'could be' Arizona location and family scene....conjured up from imagination, and from our very different northern California environment....grassy hills, bays, oaks, redwoods, eucalyptus, etc. I was aware in those days that the tight rendering on the cars tended to add the same style to the rest of the illustration. Pretty hard to 'loosen up' on Chevrolet ads! I finally did....on the yellow Corvair magazine illustration seen earlier, and maybe again later on.
Following, another steep hill concept, so favored by Jim Hastings and staff at Campbell Ewald. This is a fictitious bay scene....whose bay? Not sure....somewhere in the 'wild west'! Again....it's advertising!
Then a mountain road location with a cable and gondola overhead. Sharp eyes will notice how I 'cleverly' sneaked my TR-3 sports car into a Chevy ad....in the scenic pull out in the background.
The 'Jack Robinson' illustration should be next....and I seem to recall the agency and Chevy liked this ad.
Next, a must inclusion of a glider scene. A tough assignment, as I remember, getting car, glider, background and all, in the picture. I had in mind a quiet glider-friendly airport, maybe in the Tehachapi Pass area of the Sierras. Not so sure I would want to be in the glider....an early release at a low altitude could ruin your whole day!
Finally, one more oldtimer that hadn't worked earlier. Comment....not much, except I can't remember where I took the shot looking up the tailpipe of a military jet....but probably at Alameda Naval Air Station.
Here's the bridge....sing out now!
'ON A HIGHWAY OR A ROAD ALONG A LEVEE
PERFORMANCE IS SWEETER, NOTHING CAN BEAT HER
LIFE IS COMPLETER IN A CHEVY....
SO MAKE A DATE TODAY TO SEE THE U.S.A.
AND SEE IT IN YOUR CHEVROLET!'
* Charlie Allen's Flickr set.